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His stardom blossomed on the road with his blockbuster Scream Tour alongside fellow child phenoms B2K, and he also landed his first major movie role in 2002's Like Mike, which also included his song "Basketball" on the soundtrack. Bow’s charismatic raps and boyish charm, shining over Dupri's hit-making production, made him the object of much affection. Born in 1987, Columbus, Ohio native Shad Moss found success in music very early: Snoop Dogg noticed him rapping at a concert at age six, gave him the name Lil' Bow Wow, and placed him on his classic 1993 album, Doggystyle, and in his video for "Gin and Juice." By age 11, Lil' Bow Wow was working with producer Jermaine Dupri, and they built a fruitful musical friendship with his first two albums, Beware of Dog and Doggy Bag. Album DescriptionBow Wow started as a child heartthrob rapper and grew into a cunning, all-around entertainer. See More Your browser does not support the audio element. At the very least, it's an interesting way to develop a child star into an adult star, and a hook-filled one at that. Perhaps Dupri and Bow Wow think this stark production boosts the rapper's thug factor, but he's a pop thug who doesn't swear much and he never claims to be carrying any heat. Snoop collectors need not worry about obtaining his minimal appearance here, and there's really nothing necessary enough to push this to anyone but the So So Def and/or Bow Wow faithful. "Let Me Hold You" with Omarion and "Like You" with Ciara are sensual highlights, and "B.O.W." is a surprisingly skeletal number that finds BW bringing it with nothing but a sparse drumbeat to support him. Everything else here works on a more adult level, often very well.

"Do You" is a "Return of the Mack"-type number that really blows Bow Wow's popularity out of proportion, but it's made for the tweenies and teens who have the rapper's Right On! pinup in their lockers. Even though the album plays off its title too much - pretending that Bow Wow is a much bigger star in 2005 than he really is - it's hard not to appreciate how this scrappy rapper keeps things interesting despite the B-level beats. Fortunately, Bow Wow gets by on his charisma, cool, and choruses, which are extremely catchy.

For a rapper not known for knocking 'em dead with his lyrics, this could be a problem. There's that good old partying and swaggering that made So So Def great, but little of the glitz. With Dupri in the producer's chair for every song save one, Wanted is a So So Def release in every way but officially. Buy the album Starting at £13.29īow Wow comes back to the house of Jermaine Dupri for Wanted, an album that's solid but not stunning. Purchase and download this album in a wide variety of formats depending on your needs.